Fabian Cancellara has taken on the product ambassador role with Gore Bike Wear. Being a pro cyclist who announced his retirement, his new appointment seems a natural one.
He is considered a former Classics master as well as Olympic Time Trial Champion. Cancellara won gold in Rio and decided to retire from professional biking at the age of 35. He has now been brought on board with this brand to help them with a product line development. Being a Swiss biking champion, he will be able to provide his inputs on what constitutes quality biking wear and accessories. He states that he was always interested in trying different gear and accessories that were often introduced as prototypes. He is now happy with the new role that gives him a chance to develop products and gave his inputs for them.
The brand will have Cancellara as part of their numerous events in the forthcoming months. Continue reading “Fabian Represents Gore Bike Wear”